Free tool
The 10-Point Standards Self-Check
Score yourself against the same kind of standard five-star hotels hold themselves to — no consultant required, five minutes, honest answers only. This is the free, 10-point starter. The full paid Standards Audit (£495, £295 for founding clients) is an unannounced, in-person, 100-point assessment with a scored report and a prioritised gap list — this self-check is a taste of what it looks for, not a substitute for it.
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Why it matters: guests read your reviews before they read your menu — silence on a bad one reads as agreement, not indifference.
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Why it matters: every extra tap or phone call is a guest who books somewhere else instead.
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Why it matters: a hidden or missing menu is one of the most common reasons a guest never gets as far as booking.
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Why it matters: the guest decides how seriously you take them in that window, before a single plate has left the kitchen.
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Why it matters: it's a safety issue as much as a service one, and a confident answer builds trust fast.
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Why it matters: a guest who arrives to a locked door on a "we're open" listing rarely tries again.
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Why it matters: an empty table at that size is several turned-away bookings, not just one.
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Why it matters: it's usually the most under-priced thing on the menu, and nobody notices until someone checks.
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Why it matters: a guest who asks "what's good?" and gets a shrug loses confidence in everything that follows.
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Why it matters: the last sixty seconds shape the review they write when they get home as much as the first sixty did.
Tick the boxes above, then count your total out of 10.
Scoring yourself: count your "yes" answers out of 10. Anything below 8 means there are visible, fixable gaps — the kind the full Standards Audit finds and quantifies in pounds, not just ticks.
0–7 out of 10: Anything below 8 means there are visible, fixable gaps — the kind the full Standards Audit finds and quantifies in pounds, not just ticks.
8–9 out of 10: You're close to the standard this self-check measures — the full Standards Audit is a 100-point, unannounced, in-person assessment with a scored report and a prioritised gap list, and checks the points this 10-item starter doesn't.
10 out of 10: This self-check didn't find a gap. The full Standards Audit is a 100-point, unannounced, in-person assessment with a scored report and a prioritised gap list — a taste of what it looks for isn't a substitute for it.
Want the full picture?
Book a Standards Audit
The paid Standards Audit is a 100-point, unannounced, in-person assessment with a scored report, a prioritised Top-5 gap list, and a money-back guarantee if it doesn't identify opportunities worth at least 3× the fee.
Book a Standards Audit — £495 excl. VATPrefer email? Write to hello@salt-and-standard.com and we'll find a time.